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Beauty Launches

NYX Partners With Megan Thee Stallion for Debut Body Oil Campaign

To celebrate the launch, NYX Professional Makeup teamed up with Megan to create a "dripping in oil" campaign set to her song, "Body."

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By: Rachel Klemovitch

Assistant Editor

NYX Professional Makeup announced today the launch of the new Caramelt Mami Body Oil campaign, featuring three-time, Grammy Award-winning superstar Megan Thee Stallion.

Caramelt Mami Body Oil is part of NYX Professional Makeup’s new Fat Oil Body collection, which features a variety of body oils, lotions, butters, and mists in four scents.

Denee Pearson, Global Brand President, commented, 

“We are thrilled to partner with Megan as the star of this launch. As a global icon who radiates confidence, she perfectly embodies the bold, expressive energy of NYX Professional Makeup. With Megan leading the way as our Caramelt Mami, we’re ready to shimmer and shine all over the world –because when you NYX, you glow.”

To celebrate the launch, NYX Professional Makeup teamed up with Megan to create a “dripping in oil” campaign set to her hit song, “Body.” 

The Caramelt Mami Body Oil campaign will be featured globally across the brand’s social, digital, and retail channels, culminating in a larger-than-life moment that will be disclosed soon.

Designed to combine skincare benefits with a sophisticated glow, the new Caramelt Mami Body Oil offers both sensorial indulgence and performance-driven results. 

Featuring a makeup-inspired bronze shimmer enriched with avocado oil and vitamin E, Caramelt Mami Body Oil enhances the skin while delivering 24 hours of fat hydration.

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